The Best New Bookmakers in New Zealand in 2024The Best New Bookmakers in New Zealand in 2024

Steven D. Thompson


According to the most recent estimates, Kiwis wager more than $650 million a year on offshore betting sites. Mind-boggling for a country of five million, isn't it? As a result, the Totalisator Agency Board (TAB) will need to step aside and make room for new bookmakers with better odds, bonus offers, and betting markets. Still, if NZ's new betting sites are a dime a dozen, which one should you choose? Read our in-depth guide to discover online sports betting platforms worthy of your time and money.

Ad Disclosure: Betpack is an affiliate website. We may earn commission if you register to a bookmaker via links on our platform. Learn more information and please gamble responsibly.

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Table of Contents

    Sports are a huge part of New Zealand’s culture. Rugby, basketball, and horse racing are the most dominant sports in the country, as they attract the biggest crowds of spectators and bettors. In fact, New Zealanders splurged a record-breaking $28 million on Melbourne Cup day on TAB alone, not to mention other sites. You'll find the best choice of new bookies right there on our list. 

    These sites share several important factors that go beyond just being new kids on the block. They all accept NZ players, work with NZ dollars, and have attractive bonuses for both new and existing bettors, and that’s just the beginning. Add hundreds of betting markets for the hottest fixtures and intuitive mobile betting sites and apps into the mixture, and you'll get a bigger picture of how we rank them. 

    Find the New Bookmakers in New Zealand

    Finding a new betting site is easy. A simple internet search will yield some results. However, these NZ betting sites do have some big shoes to fill. How can they compete with established bookmakers? Well, one of the ways is through offering competitive betting offers. They regularly feature more than 30 sports you can bet on, including some niche-specific markets like darts and netball. 

    What makes going for the new NZ bookies worthwhile is that they are ready to go the extra mile to appeal to bettors. Namely, they hand out bigger bonuses with lenient terms and conditions regularly, making it easier for players to win real money. Moreover, new online bookmakers offer reliable payment methods such as credit/debit cards, online EFTPOS, e-wallets, prepaid vouchers, and cryptocurrencies. Should you need any help, a 24/7 customer support service will be there to assist you via live chat, email, and even phone.

    Is Finding the Perfect New Bookie Possible?

    Finding a new sports betting site that ticks all the right boxes is no small feat. First of all, many bettors will find the lack of history and reputation concerning, which is quite understandable. However, there are some key performance indicators that can show whether the new betting sites can count as the perfect choice for you, such as: 

    • Variety of bonus offers,

    • Licence and regulation,

    • A comprehensive range of sports,

    • Diverse sports betting markets,

    • Odds,

    • 24/7 live customer support,

    • Safe and fast payment methods.

    We know that all of the above is easier said than done, which is why Betpack is here to help. The best online sportsbooks in NZ are already on our list, with all their best bonus deals featuring some of the easiest turnover requirements in the market and other characteristics that make them stand out from the crowd.

    How to Sign Up at New Bookmakers in New Zealand

    Setting up an account with new betting sites can be intimidating for some punters, especially newbies. Which one should I choose? Did I insert all the necessary information? All of these questions and a myriad of others plague users on a regular basis. Well, not anymore. Our experts at Betpack have done all the heavy lifting for you and compiled a list of steps you need to take to get in on the action quickly and safely.

    • Estimated Time Needed: 00:05
    • Tools Needed: Account
    • Supplies Needed: Time
    Choose a Bookmaker From Our List Step 1

    Choose a Bookmaker From Our List

    Our extensive list of NZ online bookmakers is home to all aspiring betting sites that accept NZ players, let them play with NZ dollars, and offer odds good enough to compete with established brands. Browse the list, and we are certain you will find an operator with a betting offer that is just right. 

    Click on Sign Up and Enter Your Information Step 2

    Click on Sign Up and Enter Your Information

    Follow the appropriate link to get to the online bookmakers’ homepage. Hit the Sign Up or Register button in the upper right corner of the page to initiate the registration procedure. Insert your personal information, such as name, date of birth, email address, and mobile phone number. Agree to the terms and conditions of the site and conclude the process. 

    Verify Your Account Step 3

    Verify Your Account

    All new online betting sites must abide by strict Know Your Customer (KYC) policies imposed by their licensing authorities. To do so, they need to verify the accounts of all players. To complete the procedure and enjoy the site's services, you need to provide copies of your personal ID documents, proof of residence, and ownership of the payment method you are using. You can only withdraw money after you've verified your account.

    Start Betting! Step 4

    Start Betting!

    Once you’ve completed all of the steps, you’ll be able to browse the betting selection, choose the games and sports, and place your bets. Make sure to check out the Promotions section. There, you can find free bet deals, enhanced odds promotions, and other bonuses new online bookies in New Zealand have prepared. 

    What to Look for When Choosing a New Bookie in New Zealand?

    As a Kiwi player, you already know how TAB works, so once you face an onslaught of new online bookies in NZ, you'll feel a bit overwhelmed at times. The entire experience is much more enjoyable if you choose betting sites based on their offering, payment options, quality of odds, and other factors. 

    Below you’ll find marquee features of every top-quality bookmaker. The more of these elements your chosen NZ sportsbook has, the better. 

    Licence and Security

    According to the Gambling Act of 2003, only TAB operates as a regulated sports betting and horse racing online betting site. However, that doesn’t mean new bookies that accept NZ players are not licensed and regulated. Quite the contrary — the sites from our list hold licences and certificates from reputable gambling jurisdictions, such as the Malta Gaming Authority (MGA). They ensure the safety of your personal information and the fairness of games. Also, the new betting sites we recommend employ the latest SSL encryption methods to safeguard all transactions and information, adding a new layer of security. 

    Bonus and Promotions

    There’s nothing better than seeing a hefty no-deposit free bet as a newly registered player, but that’s just the tip of the iceberg. Under the surface, you'll come across turnover or rollover requirements that tell you in what way you can turn the bonus cash into a real one. Therefore, it’s essential that you observe the wagering requirements, qualifying bet requirements, minimum odds, maximum cashout limits, and other integral parts of every promotion. Analysing those criteria is the only way to determine whether a bonus deal is favourable or not.

    Lots of Sports

    The sports selection on a platform is usually the deciding factor for most punters. The more sports and events you can bet on, the better. That said, you'd probably want to see more than just popular sports such as rugby, football, basketball, and tennis. Kiwis love to bet on cricket, rugby union, and netball as well, so the more of these sports the new betting sites feature, the more pleasurable your experience can be. Don’t give the sites any leeway if they offer just the top sports leagues, like the UEFA Champions League, the NBA, or the World Cup. Without the A-League in football or the National Rugby League (NRL), you’ll probably be better off betting someplace else. Luckily, all NZ new betting sites on our list have these leagues and many more. 

    Variety of Betting Markets

    Let’s say all online bookmakers offer the same number of sports. So, what’s different? The variety of betting markets for those fixtures. The hottest football or rugby clashes should include over 100 outright and total markets, along with handicap, combo, and many other betting choices. Bet builder options are a serious plus as well, as they give you the opportunity to combine selections from the same sporting event into a single bet, such as a win for team A or a draw. The sum of pre-match events can be up to 60,000 or more with top new bookies in New Zealand, so be on the lookout for those while browsing our list. 

    Player-Friendly Terms and Conditions

    Terms and conditions of use can shape the entire betting experience, depending on how favourable they are. First, you need to look at the T&Cs of the sign-up offer and regular promotions to figure out how easy it would be to cash the bonuses out. Then, you need to move on to the T&Cs related to the account verification procedure. If the entire process sounds seamless and quick, you can rest assured knowing that you’ve picked the right new betting site. 

    Customer Service

    The customer service department is your lifeline when things get rough and you are stuck waiting for that pending status on your payout to change to confirmed or when you get locked out of your account. These things happen even on the very best betting sites out there, so at that point, 24/7 customer service can be a lifesaver. Online bookies with live chat support for the most pressing matters should get extra points during your selection process. Also, sites with multiple channels of communication in several languages and a comprehensive FAQ section are a clear sign that the operator cares for its customers. 

    Mobile Betting Options

    Most of us rely on mobile phones these days, so having betting on the go as an option is a plus. The best new betting sites will have mobile web browser versions optimised for Android and iOS devices, so make sure to check how the site works on your smartphone or tablet. Look at the loading times, screen size optimisation, and whether the mobile version and its features are similar to their desktop counterpart. Last but not least is the existence of a proprietary mobile app. With native Android and iOS sports betting apps, you can have better customisation options, greater stability, and a more enjoyable betting experience.

    Wide Range of Payment Options

    In order to make quick and stress-free deposits and withdrawals, you need a new bookmaker that supports the best payment methods in the industry. These include e-wallets like Neteller or Skrill, Visa and Mastercard credit/debit cards, prepaid cards and vouchers like Paysafecard, and even Bitcoin.

    In addition to variety, you need to look into the deposit and withdrawal limits supported by these methods and the possibility of using one option for funding your account and cashing out the winnings. For example, you can only deposit via Visa or Mastercard debit cards, not make a withdrawal. Furthermore, make sure that the payment method works with NZ dollars, so you don’t have to worry about conversion fees. 

    Benefits of Playing at the Best New Bookmakers in New Zealand

    You can count on top new sportsbooks to have a couple of aces up their sleeve and use them to attract local bettors. We have analysed their main benefits in the following section: 

    More betting options

    Higher odds

    More special wagers

    They hold licences from reputable sources

    Better bonuses

    New betting sites frequently offer a greater variety of betting opportunities compared to some of the biggest established brands, let alone the local bookies. Some even feature more than 60,000 pre-match betting options, plus hundreds of live betting choices. 

    Breaking into the sports betting market is not easy. New betting sites often resort to reducing the vigorish to give bettors higher odds. For instance, if TAB offers 1.20 on France to take down Morocco in the World Cup, new international bookies will feature anything in the range of 1.50, guaranteed. The payout percentages with aspiring betting sites also hover around 94%, a percentage which not even the biggest names in the industry can match. 

    Speciality wagers such as "Will Steven Adams be the defensive player of the year in the NBA?" are not common at sportsbooks other than the new NZ betting sites looking to attract players. 

    All NZ online bookmakers you’ve encountered on our page hold licences from trustworthy regulators. These include the UKGC, MGA, and Curacao, which alone ensures a completely safe and fair betting experience. 

    New betting sites resort to offering more generous bonuses as a way of attracting customers. You can expect more free bet deals, bet credits, and other freebies as a welcome gift. 

    Bonuses You Can Find at New Bookmakers

    New online bookmakers typically go all out on the betting bonus offers. There are promotions only new players can claim, and there are those available to recurring depositors and loyal bettors. The bonuses are usually in the form of free bets, deposit match bonus promos, cashbacks, and other forms of promotions. Let’s take a look at the most common promos at new NZ sportsbooks.

    Welcome Bonuses

    Welcome bonuses are reserved for players who sign up at new betting sites for the first time. The most common welcome offers include risk-free bet promotions, no deposit bonuses, deposit bonuses, enhanced odds, and odds boosts. In addition to being aimed at new players, they differ in the way you trigger them. For example, no deposit bonuses require no payment on your part, while deposit bonuses (no matter if they grant you free bets or bonus funds) require you to make a payment first.  

    Free Bets

    Free bets are the cherry on top of the bonus cake on any of the newest New Zealand betting sites. These promotions allow players to place a bet without risking their own money, and they come in several forms. The first one is the risk-free bet where the bookmaker pays back the amount of your initial stake should your first wager lose. Next up are the no deposit free bets, where you get a certain amount of free bets just for registering your account, without having to pay anything. Free bet deals also come by way of deposits — they work just like any other deposit bonus, only this time, instead of bonus funds, you get free bets.  

    Risk Free Bets

    Risk free bets deserve a section of their own. This is how they work: NZ new betting sites with this promotion will pay you back the amount of your initial stake should your first bet turn out to be a losing one, so you don’t have to take the risk. However, here comes the punchline! Risk free bets are paid as site bet credits or a free bet, not as real money, so you still have to wager and win to make a withdrawal. 

    Reload Bonus

    A reload bonus is like a first deposit bonus; only this one is available to both new and existing punters. Reload bonuses can be daily or weekly. When you make a deposit on a given day, the new online bookmakers will automatically match that deposit in bonus funds. It’s worth noting that only the first deposit of that day will be matched up to a specific sum. Sometimes, the entire deposit gets matched, others only 50%. It all depends on the sportsbook in question and the deposit bonus promotion it runs.

    VIP Loyalty Programs

    As their name suggests, VIP loyalty programs are for dedicated individuals who keep coming back to the site to bet. VIP schemes consist of multiple tiers, each with a different set of benefits that include faster cashouts, additional free bet deals, priority customer support, and even special bonus promotions. The more you deposit and bet, the faster you can accumulate the loyalty points needed to advance to the next level of the program. 


    Did you happen to lose that last bet on the bet slip? No worries, it happens the best of us. To ease the pain of that loss, new NZ bookmakers will pay you back a portion of your stake back as a cashback bonus. Cashback promos normally amount to 10% or 15% of your losses accrued during a designated period. A cashback bonus is almost always paid as a free bet or site credit, rarely as actual money. 

    ACCA Boosts

    ACCA boosts are types of promotion where new bookies increase the value of your bet or better the odds for your accumulator bets containing three or more selections. The value of your bets is usually improved to 20%, and you can use Betpack’s free accumulator calculator to figure out if the boost is worth taking. However, there are some important stipulations to consider. You will need an accumulator with at least three selections, and the more selections on the slip, the greater the ACCA boost.  Early cashout is not an option with the ACCA boost, and the boosted odds only apply to particular fixtures. 

    How Do We Review New Sports Betting Sites?

    At Betpack, we have devised a foolproof method of analysing new online bookmakers so only the best of the best can find a spot on our lists. Here’s a glimpse of how we do it. 


    Analyse the Bookmaker Licence & Security

    First, we get down to the nitty-gritty details of legality. We check the new bookmaker’s licence and if any of the independent software testing agencies, such as eCOGRA and iTestLabs, have checked its software and marked it as safe and fair. Also, we want to see if the sportsbook implements SSL encryption and firewalls to protect the players’ transactions and personal data. 


    Look for Betting Offers

    We perform a meticulous analysis of the betting offers for new and existing users to see if they have any merit. We go far beyond just measuring the size of the bonus because it’s more important how you can cash it out than if you get 20 in free bets or more. During that analysis, we check the qualifying odds for the free bets, the minimum deposit requirements, the turnover requirements, the expiration date on the bonus, the applicable markets, and other similar details. If all checks out, we will put the new online bookie on our list. 


    Register and Deposit

    There’s no better way to tell if the sportsbook is any good than registering an account, making a deposit, and placing some bets. This way, we can observe the registration procedure, see how quickly players can complete it, and check if it’s streamlined or not. Also, by making a deposit, we can also inspect the available methods, processing times, and fees and claim any welcome bonus offers. 


    Test the Available Payment Methods

    Testing the deposit and withdrawal methods takes up a prominent spot in our evaluation. We check if the methods accept NZ dollars, charge fees for deposits and withdrawals, the minimum deposit limits and if the payment processors hold appropriate licences from financial institutions.
    Then we take it a step further and review whether the third-party payment provider that handles the transactions for the new bookies is reliable. Any deliberate delays of payments and other red flags won't go unnoticed; we guarantee that. 


    Test the Mobile Compatibility

    The mobile versions of the newest betting sites in NZ also come under our scrutiny. We check if the mobile betting sites are optimised for different screen sizes, how responsive they are, the loading times, and if they offer all betting options, such as in-play betting. In addition, we will examine if there are native betting apps for Android and iOS devices. Besides its features and the download process, we will also see if the app offers two-factor authentication (2FA) and other additional security features like most other apps on Google Play or App Store. 


    Bet and Withdraw Winnings

    Since we are bettors, the chances are that at least some of those bets we have placed on the new betting sites will be fruitful, allowing us to make a withdrawal. This way, we can test the payment methods further, see how easy it is to make a cashout, if there’s an early cashout option, how the account verification process works, and get other important financial details.  

    Pros & Cons of Betting at New Zealand New Bookmakers

    Betting at new bookies in New Zealand can be great fun; no argument there. However, not everything can beal. Here are the advantages and disadvantages of playing on new betting sites.



    • You can take advantage of lucrative welcome bonus offers.
    • New betting sites feature competitive odds.
    • You can find exciting new perks, including bet builders and live-streaming options.
    • The operators have received reputable licences.
    • New betting sites may also offer other games.
    • Online bookmakers can feature live betting and Asian view for Asian handicap betting.


    • Free bets and bonus bet credits have turnover requirements.
    • KYC policy can take time. 
    • Not all bookies offer early cashouts.

    New Bookmakers vs. Established Bookmakers

    New online bookies are always looking to get off to a great start. The fastest way any new online betting site can do it is by offering better betting odds than any traditional online bookmaker and more generous welcome bonus promotions. Still, a well-established sports betting site will also have qualities that are worth mentioning, such as a good reputation and a great live betting offering. Let's take a look at the following comparison to see which online betting option is the right one for you.

    New Online Bookmakers
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    They feature the best odds for several sports betting markets to make the entire process more appealing. They might also provide additional odds boosts for football betting or live betting.

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    New sports betting operators in NZ cooperate with multiple payment processors, including e-wallets like Neteller and Skrill, along with cryptocurrencies to facilitate player transactions.

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    Even the best new betting sites need time to build reputation and trust.

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    These bookies have an easy-to-use interface that allows quick navigation.


    Established Betting Sites
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    There may have a greater choice of sports on a single platform.

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    Withdrawals take a long time to process due to the cumbersome account verification.

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    Many bookies feature small welcome bonus deals.

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    They offer wider coverage of local competitions and teams.


    The best new betting sites in NZ are an exciting option for punters looking for higher odds, great welcome bonus promotions, and a top in-play betting experience. There are some bettors who think that the lack of feedback from other players and reputation are signs enough that you should avoid these sites.

    However, the lack of reputation doesn't mean they are not licensed, safe, and regulated. New NZ bookmakers hold valid licences and have verified software that ensures the safety and fairness of their games. The best way to test the new bookies is by making small deposits at first, claiming the welcome bonus, and seeing if they meet your betting needs. The bookies on our list are a great place to start since our experts have already vetted them.

    Frequently Asked Questions

    Which new sportsbooks are the best in New Zealand?

    Top picks in NZ are on Betpack's list of sites. These new operators offer superb odds, great bonuses, reliable customer support, and accept Kiwis.

    Are new bookmakers regulated?

    Before you register, you should always check our reviews to see if that particular sportsbook is licensed. New sportsbooks do hold certificates from respectable jurisdictions, such as Curacao and the MGA.

    Do all new sportsbooks offer welcome bonus promotions?

    Almost all new sportsbooks run sign-up promotions to attract users. These bonuses can also be a part of a larger welcome package.

    How do I deposit on new betting sites?

    The deposit process on new betting sites is just like with the old-school bookies. Once you register an account, go to the banking section, choose the method and the amount you wish to deposit and follow the on-screen prompts. The entire process takes less than a couple of minutes.

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